Local Clothing Company Benefits Multiple Scelerosis Patients

An inspirational clothing company in Piscataway is expanding its positive messages to now benefit people with multiple sclerosis.

"Live Life Every Day" is a Piscataway-based clothing company that is run by 24-year-old Jason Rivera.

The online store produces shirts and hats with inspirational sayings, like "Smile. The World is Waiting for You," and "Do What You Gotta Do."

Founded in March 2010 when Rivera was 22 and a recent graduate of Lehigh University, the company has a resoundingly positive and inspirational approach to doing business.

"Live Life Every Day™ was created to provide you with the inspiration you need to have a little fun along the way and enjoy your life. Live Life Every Day™, 4 little words that can change the world," says the company website in description of their mission.

The company is now donating $1 from every item sold to the National Multiple Sclerosis Society, a cause that Rivera said is close to his heart, as his mother has lived with the debilitating disease for over 20 years.

The donation drive is indefinite, Rivera said.

"The goal is to one day have a Live Life Every Day foundation, so until then, we'll support one that is already successful and changing people's lives," Rivera said.

Rivera said all shirts and hats are made from 100 percent organic cotton. Shirts are $25 and hats are $20.

The items are available through the company's website, and Rivera said he plans on attending street fairs and festivals in the spring and summer to further sales.

For more information on Live Life Every Day, visit www.livelifeeveryday.com.