Rutgers Communication School Unveils QR Code Exhibit

Embracing the next step in communication and technology, faculty and students at the School of Communication and Information at Rutgers University (SC&I) on Tuesday unveiled a new exhibit embedded completely in QR Codes.

QR Codes, those little boxes with puzzle-looking lines that come to life when read with a QR Code reader on a smartphone or ipad, are one of the latest forms of information sharing, showing up in advertisements, on billboards, and have even been embedded in some printed publications.

"SC&I_decoded" features the projects of six faculty members and four students, and when unlocked, takes the viewer to the SC&I website to view a video featuring each person discussing their specific project.

The videos can also be viewed here.

Alyse Mattioli, spokesperson for the school, said the installation will remain up for a year, and the school hopes to expand on it by adding more codes.

"We're trying something new," said Jorge Reina Schement, the dean at SC&I. "(Turning) the building into a branding opportunity for us."

Schement praised the school's ability to stay abreast of trends in communication and information studies, crediting the abilities of the faculty and Rutgers' proximity to New York City, where students have opportunities to see major media and technology at work.

Incoming classes of students have a "heightened sensitivity" to new media, but they still need the instruction on how to make sense of it and utilize it properly, he said.

For more information on SC&I, visit http://comminfo.rutgers.edu.