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White Rose Hamburgers Coming to New Brunswick

The Highland Park hamburger joint is opening a brand-new location on Easton Avenue.

Fans of White Rose Hamburgers' famed burgers have a reason to be glad, as the Highland Park restaurant is opening a brand-new location within New Brunswick.

The greasy spoon, known for its big, onion-topped cheeseburgers, a favorite among the Rutgers crowd, is opening at 43A Easton Ave., in a space previously occupied by a convenience store.

White Rose also serves egg platters and pork roll, chicken sandwiches, fried munchies and mountains of french fries.

Doors will open sometime in the spring, said owner Mike Litos. Currently, he is in the process of securing permits to start construction.

"Easton Avenue has been on my target for a while, (and there was) an opportunity to jump on it." he said.

And, he said, it is convenient for both he and his brother and business partner to take care of the two locations, logistically, with the short distance between them.

The Easton Avenue restaurant will be similar to the Highland Park location with a few additions to the menu that are still in the works, Litos said.

The new location is a little bit bigger and will have seats for about 25 people, but the focus will be on takeout and delivery orders, he said.

Because of the restaurant's local reputation, word of mouth has been spreading news of the new location, Litos said. A banner advertising the new store has only been hung outside the location for about 10 days, Litos said.

"Everybody knows the name," he said.

For more information on White Rose Hamburgers, visit www.whiterosehamburgers.com.

teresa January 11, 2013 at 05:45 PM
Life can always get better!!!! Caliburger for my husband and pork roll for me. ON A BAGEL!!!! ADD That to the menu!!! forget the roll!!!!
Jennifer Bradshaw (Editor) January 11, 2013 at 06:46 PM
Teresa, pork roll, egg and cheese SPK on a hard roll is a special thing all in itself. But a bagel would be a nice change every once in a while.
Janeen January 11, 2013 at 08:37 PM
Awesome!! I grew up in Highland Park and this beats going into town to get a Pork roll egg n cheese breakfast sandwich...
Beth Blatt January 12, 2013 at 01:26 AM
Boo! Grew up in HP. Walked a few blocks with my 'list' from the family when I was young. Went there after hours when I was older and got to know HP's finest! Keep the grease where it belongs....don't spread it. New Brunswick has enough greasy spoons. Rose wasn't born a twin, stay where you are dear Rose! You can't get a CaliCheese and fries anywhere else.....EVER!
wendy January 12, 2013 at 04:52 PM
Woo hoo! Here's one of the System's main lines for takeout: "Put some shoes on it!!!" Anyone remember that one?
Rick January 14, 2013 at 03:28 AM
There will be less DUI arrests in Highland Park now that the drunks won't have to drive the gauntlet to get to the original location.

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